About Us

Instant Pot® is the number one selling brand on Amazon.com with one of the highest overall customer ratings. An Instant Pot® Community on Facebook boasts over 1 Million+ highly engaged members and is rapidly growing as a resource for Instant Pot® users to share recipes, offer tips, product suggestions and ask questions.

It’s no surprise that thousands of positive online customer reviews exclaim sheer enthusiasm, excitement and praise for the product, along the lines of: “I LOVE my Instant Pot®!”; “Game changer for food prep” and “An absolute godsend…” Today,

Instant Pot® products are distributed by 4Homes, FZCO and is available in many major retailers across the GCC. All this is just the beginning for a company that set out to develop a brand that meets the needs of consumers with active, busy, healthy and environmentally conscious lifestyles.

Instant Brands Inc. was founded in 2009 by a team of technology veterans who set out to explore the food preparation category based on their own personal life experiences. Their objective was to find solutions that would enable busy families and professionals to prepare quality food in less time, promoting better eating and reducing the consumption of fast food.

Instant Pot® was developed with an advanced microprocessor and incorporated the functions of five cooking appliances into one: pressure cooker, slow cooker, rice cooker, steamer and warmer. This introduction of Duo and Duo Plus was greatly successful, propelling the team to continue to develop even more versatile products to meet the growing needs of their target audiences.

The Instant Pot® line of products are truly tools for a new lifestyle and especially cater to the needs of health-minded individuals, those with special dietary restrictions, the do-it-yourself food enthusiasts and anyone looking to save time in the kitchen while providing nutritious, well-balance meals.

According to Dr. Robert Wang, founder and CEO of Instant Brands Inc., the company’s main goal is to make Instant Pot® known as providing the best kitchen experience by offering unsurpassed user interface design and connected technologies. As the company continues to develop and design new products, the world awaits the next advancements in home cooking, brought to you by Instant Pot®.